FAMILY VALUES Magazine Logo - Original Concept Sketches Found!

While cleaning out the studio I found my original layout sketches for the Family Values magazine logo that I created back in 2002 when I was hired to be editor/designer. The publisher had wanted to come up with something new for a look and he wanted a new logo as well. Above are the sketches I did with a ballpoint pen on some scrap paper. I did some other designs as well (but this one struck me as working well with the area that it would have to occupy on the cover and I liked it best) and then played with this one to get it to the next level.

Here's the final logo that I did in Illustrator as I wanted it to be vector art in case they ever wanted to make it bigger for something like a banner. I used these colors for the first two issues as they complimented the photos and text but then I would change out the colors to compliment the overall color theory or even to celebrate a certain holiday or seasonal theme. It also works well as a black and white image and could be easily converted if need be. I usually always design a logo with the idea that it must work in black and white first. Scott's Rule: If it works in black and white, it will work in color.

Here's a November cover for Thanksgiving where I changed it up so you have an idea of how it looked. The month before I changed it to black and orange for Halloween and it popped really well off the cover. It was kind of cool to find those original sketches still laying around here. Usually I don't save that stuff as thumbnails are mostly for the artist as a guide, but I have been saving more of it lately as scans just so I have them.