SCOOBY-DOO MYSTERY INCORPORATED - DVD Cover Designs

Here are the concept sketches I did for the second season DVDs of Scooby-Doo Mystery Incorporated. Officially it was Season 2, Part 1 which would have had the first 13 episodes of that second season. Two of these designs were picked and locked in and put on final model. One was to be for the domestic release of the DVD and one was for the International DVD release. Since the series ended up being a failure and now as Cartoon Network spends the next few days burning off the final episodes of the second and final season episodes, I'd thought I'd post what I did since in the end "the Suits" at WB decided not to use them anyway and did an entirely different concept late in the game and only did one piece of art instead of two. They probably figured why spend more time and money on something that they didn't think was bringing in the numbers. I was, in fact, told that the Scooby-Doo Mystery Incorporated Season 1 - Volume 1, which had the first 4 episodes of the series, was the WORST selling DVD in Scooby's history. So bad in fact, they recalled them and ripped out the disc and then inserted them as a freebie when you bought the Direct-to-DVD Scooby movie "Music of the Vampire". I forget when these were drawn exactly but I think it was around this time last year when my father was at the end of his life. I was given really loose concept ideas to follow and these are what I came up with. Some of these I really liked. I added the logos and some gray tone to help with separation so that the suits would know what they were looking at since most of the time they couldn't find their asses in the dark with both hands and a flashlight.

The first cover concept above was the first one I did. It also would wind up being my favorite though it does seem like typical Scooby-Doo situation and doesn't stand out as much in terms of being new and fresh. I think we tend to rely on the cliche when we do things as they are what people are expecting. If you go too far outside the box, the audience doesn't follow. Shaggy and Scooby are always the focus and should be the focal point. I added the dramatic lighting on it to help sell the concept and I think it works really well.

This second concept has the Gang in the Mystery Machine driving at high speed and maybe ready to crash. In the background you see the legs of Hot Dog Water as she was bouncing around in the back. Certain elements were to be shown such as the map and outside the window were to be two scenarios. One was the Crystal Cove sign being broken and flying in pieces to give the idea that the van and blasted through it. It didn't work as well so I did a second version with Professor Pericles flying outside carrying one of the pieces that they gang was looking for. Hence Shaggy holding the map to tie it together. There is no sense of speed to it though as that would be done later with some blur. I had it worked out in my mind as to how I would do it but you don't want to spend too much time on these concepts as they could be canned later on.

The third concept I didn't like, as to my mind, it had issues with spacing. I think there is too much negative space around Shaggy and Scooby and they should be a bit bigger but the layout of the cover in terms of being a portrait-sized image limits you sometimes so you have to place things on a forced perspective and layering things so that they come at you. Hence why the second concept works since the action is there and facing you. This one seems a little boring to me from this angle though if I turned it (and I did, in fact, try to) to another angle some other aspect would get lost or wouldn't be correctly viewed or understood. The giant chicken foot didn't work coming straight at the viewer and I also lost Freddie, Velma, and Daphne as they got pushed further back or were taken off completely. I followed the original concept and it looks ok here, but somehow the sense of action isn't working for me. Sometimes these are difficult puzzles to figure out so that each element that must be shown is there.

The fourth concept I partially liked. I think something about the viewpoint of the shot maybe doesn't translate for me. All we see are two arms looming forward from the Big Baby Clown. Maybe more of him was needed like a leg or maybe framing him so that we got more of a side view, but I was following the original concept so it is what it is. The donut shop setting and gag of Fred and Shaggy eating donuts works very well while the place burns. This would have been a pretty colorful piece in the end. It was chosen as the International cover, though abandoned in the end.

This fifth concept was done as the original art direction dictated. The problem is one that you can see for yourself. It focuses more on Shaggy than Scooby, and Scooby is the star of the thing so he should be the one holding onto the giant hammer in this semi-forced perspective. Otherwise though the concept works for me fine and I liked the drama of it. It was hard to figure out the spacial concerns of it and how it all fit together but it worked well.

So I then was instructed to do a sixth one with Scooby as the focus and it works fine as well. This was to be the Domestic cover and was locked in and put on final model. Then... sometime over the next several weeks I didn't hear anything and you sure don't get any answers till you complain and press people on what the status is of the thing is, and that was when I found out that WB decided at the last minute to try another concept with the Gang underwater and they went with that. It was taken from the design studio I did these for and done internally at WB. So go figure... I was paid for it all, but it's Hollywood and we know how they work, though I think a lot changed when they realized that they didn't have much faith in the series as a whole. Hence all the hiatus points and weird time slots over the 52 episodes. Hell, Cartoon Network still has over half a second season left of The Looney Tunes Show to air and that's on hiatus as well again. You just lose momentum and the viewers move on at a certain point. I've heard numberous stories over the years from inside Cartoon Network and wonder why they even bother showing original, new cartoons when half of the corporate structure there doesn't like cartoons to begin with. Sheesh...