LOONEY TUNES #219 Cover Art: From Concept to Final Art!

From the concepts to final art, I thought I'd post the full process of a Looney Tunes comic cover I did! Recently, I was going through my archives and saw I had pics of everything that would show the full process. I'm a process junkie myself and thought it might appeal to others out there.

Here are the original 4 concepts I came up with when I was asked to create a cover for the Looney Tunes comic series. This is an "icon" cover that features The Road Runner and Wile E. Coyote. Above, is the scan I made of the original thumbnail sheet and this is what I sent to DC Comics who then sent it to WB Global Publishing for approval. There was no specific art direction so I had free reign to come up with fun scenarios. I did light, loose pencil sketches to plan things out and did a quick ink over my penciled lines. Once I erased my pencils underneath, I added some gray magic marker to show separation and add some depth. It's a simple trick to help sell your rough ideas as thumbnails are smaller, but it helps as it keeps the elements of the design from blending together and looking flat.

Not all my thumbnails are this tight. In fact, these are super, super tight! More often, my cover concepts are loose enough to play with or add to them. This was kind of locked down from the beginning.

Here's a photo of the thumbnail sheet itself which I created to make the process quicker. I made a little comic page grid (which is to scale) and printed them 4-up on cheap copy paper. I saved the file and can print them out when I need them. Great for doing comics and covers as they have all the specs on them that the full comic art boards have. I also have a digital version I created of the art boards as well for full digital art.

Once the concept was picked and approved, it was time to move to the full-size pencil art! 

I do my roughs on cheap 11x17 copy paper and label them at the top "ROUGH". The black border is to spec and was done with a black Sharpie marker. Then I enlarged my small thumbnail to full size and printed it out. I take the printout and place it under my clean bordered sheet of paper. I use my light table to work over my thumbnail as I pencil and refine the image at full size. Again, these thumbnails are really tight, so there wasn't much more I could add or change to it on the fly. Once I have it penciled, I take my Micron Pens and do a quick ink to the rough. When I do this I really refine and lock in the final image. It seems like an extra step that is not normally needed for comics, but with any licensed work I try to make my art clean and defined.  

Below are a scan of the final rough cover art and a photo of the actual sheet. The scanned art is what I send back to DC Comics who then sends to WB again for final approval. I'm showing the photo of the rough as you can see the pencil lines under my inked ones. The end benefit to doing all this is that I also have something else to sell at a convention or to a collector later on. 

The art is approved! No changes! Time to move to the next step and do the final inked art! Again, I use my light table and place the rough art underneath a clean sheet of DC Comics Cover Art Board. I tape my rough behind the art board to hold it in place and then ink the final art. This is why my final original inked art is so clean when you see them in person as you don't see any pencils underneath! One of the major benefits to working this way is that the digital clean up after scanning is practically zero. This is a huge time-saver!

Side Note: if you do ink directly over your pencils on an actual image, and  wait for the ink to dry, then you'll have to erase the pencil lines underneath. When you do, even softly with a kneaded eraser, you'll pick up some of your ink along with it causing some fading of the line in spots. You then have to go back over and re-ink the areas again to freshen them up. Been there, done it, don't like doing it. 

In a sense, I am retracing my art yet again, but now I'm adding the line depth to it. Every licensed property has its own look and you have to match the inking style to it. The Looney Tunes inks are the same as Scooby... in case you were wondering.

Below is the scan of the final inked art and the photo of the actual art itself. When I scan the final inks, I don't scan as an RGB because it would pick up any white paint corrections I might have to make and all the blue grid lines of the DC Art Board would be seen. I just want the black line art only. I always scan the art at 600dpi for my archives. There are times, not always, where I would scan an RGB version just for my personal records. There is something about seeing it "all there" as it were.

Once the art is all scanned in, I then do any final digital tweaks to the art I might see that got picked up in the scan. When I'm happy with it, I save the file and then have to format the art to DC specs. I take the art and resize it and then place it into the final art file that DC's Production Department provides to all artists. You resize the art to actual printed comic size and make sure it all lines up in the grid lines of the Photoshop file. 

You then save the art as a TIFF file and label it to their labeling specs. In this case, the file was labelled "LT Cv219.600_BW". 

LT stands for Looney Tunes, Cv219 means it's the cover for issue #219. The 600 means the file is 600dpi and BW means it's in Black and White. If it was a final colored file it would be "LT Cv219.600_COLOR". 

Here is the formatted file looked if you printed it out (without my blog info, naturally). 

Just for giggles, I took a low-res screengrab of the formatted art file in Photoshop so that you can see the blue grid lines. You can see the everything lines up in the live area, trim, and bleed lines. The top third line shows where the logo and other cover elements would go. There is a little mark on my little thumbnail grids as well, because you have to plan everything out in the beginning so there are no issues later on.

Originally, I planned to have have the Road Runner say "Beep Beep" but we really didn't need it. There is also plenty of room if DC wanted to add a blurb or burst of text somewhere if they wanted.

Once the file is formatted and saved, you then upload the file to DC Comics via their file server and you are done. Contact the editor and send them your invoice! If I'm not coloring the image, I will load another page (or contact the colorist) with any notes or color ideas or effects I was thinking of. 

To move comics along, we work in a pipeline assembly. I prefer to color my art if I can (if time allows as you get paid for it, naturally) but I'm not adverse to working with someone to keep things moving. I worked a lot with Candace Rock (formerly Candace Schinzler-Bell) who worked for Heroic Age Studios before she went solo. She worked for DC as a colorist on Scooby and Looney Tunes for a long time and would color most, if not all, of my DC covers starting around 2010. She did the final colors for this cover! 

After I loaded up the final art to DC, I would directly email her my thoughts and any notes on it. I would sometimes send her the art file as well to save her the time of downloading it from DC. The pipeline at DC would move slower at times and we'd get a jump on things by just working directly.

The benefit to working with someone you can trust and like is that you can keep moving on a project or go on to the next to keep a workflow going. Candy was a huge help to me on several projects over the years! Sadly, she (like many) have moved on in life and stopped doing comics as the comics industry was changing and the work just wasn't as plentiful as it once was.

Below is the final colored file she emailed me to see what I thought. I'd make a comment here and there but she never disappointed me and I was usually always fine with everything she did. She delivered the final colored art to DC's production where the cover elements were added by a designer. Then the editor and art director would look at it to make sure it was all good and then sent it to WB for a final, final approval. 

Remember, I said I made notes that I loaded up with the file to DC directly? That was so the designer on the back-end would know to add "OUCH!" to the Coyote's sign. Keep everyone in the pipeline when you can! It's important! 

Here's the final printed cover when it hit the comic stores! I'm quite happy with it still! I hated that version of the DC Comics logo though. Thankfully, they went back to the classic DC Comics "bullet" logo! 

Finally, for those that made it to the end, here is a pic of the package of original art I sold to a collector! This is the benefit of working on actual paper! It's one-of-a-kind art and it's original production art! You have something to sell and make money on the back-end of a low paying comic industry. I sold the thumbnails, final inks, and a signed printed comic to a collector (with a Certificate of Authenticity that they got it from me)! 

Sometimes I will sell the rough pencil art and final art separately. Most high-end collectors just want the final inked art (as it's what the general public sees) and a copy of the book. Some collectors like the rough art with all its flaws, paste-overs, and creative energy. I sold the rough art and a signed printed copy of the book (with a C.O.A.) to another fan.  

If you have to work digitally, it's fine and I have... but I usually always try to have something on paper if I can. My Strawberry Shortcake work was all digital, but most of the roughs and preliminary work were all done on paper! I may be "old school" but I still love physical art!

"Well, Gang, it looks like we have another mystery..." or my thoughts on the silent cancelling of SCOOBY-DOO & LOONEY TUNES at DC Comics

There's an elephant in the room that I've not spoken about lately. The fact that the Looney Tunes and Scooby-Doo, Where Are You? comic books from DC Comics seemingly disappeared without much fanfare.

I first learned about it live on the Scooby Addicts podcast in my interview with hosts Nikki and Wendy... and I was initially shocked by the news. There are rumblings on forums (there always are) but I can't say that I'm totally surprised by it either. I have worked off-and-on these books over the past 20 years (mostly on Scooby though).

These beloved characters are in a weird zone right now (I am including Tom & Jerry in this mess as well). This is not something that just happened overnight. It's been a slow crawl to limbo.

When I learned that there was no new Scooby comic scheduled to come out, my first thought was that it was getting cancelled so that they could restart fresh with a new #1 issue. 

I remember when they did this the last time and I expressed my dismay to my editor at the time about DC doing it. He commiserated with me, but what can you do? I've always hated disrupting the numbering system of a comic series just to get a "fresh start." I don't mind long runs of books but the industry has been doing this crap for ten years now. Amazing Spider-Man is incredibly hard to follow in terms of what to read and in what order. I can see a new reader saying the hell with it.

The first notion that something was amiss was when DC cancelled the Scooby-Doo comic in 2009-10 and then moved it to DC's imprint called Wildstorm who would then produce it. That was flat out weird! It seemed like they were finally ready to dismiss it and push it off to the side and say, "Yes, we produce this... but we don't like to talk about it."

Now this makes me laugh... as it was a deep, dark secret that in terms of actual press runs, Scooby-Doo was the biggest press run that DC had each month. Even over Batman and Superman, Scooby-Doo reigned. This is fact. I learned that from several of my editors over the years. DC never liked to acknowledged that publicly though. From 2015 to now, I don't know what the press run numbers were. A lot of things changed after the pandemic.

As they were winding down the previous comic series titled Scooby-Doo, they were already working on the new monthly series titled Scooby-Doo, Where Are You?. I think there was a month or two off before the new series started up and I wasn't informed about it until the first one was pretty much ready to launch. In fact, I was working on a comic for one of the final issues of Scooby-Doo when the editor finally told me about the new series. They had the first two issues already done in the can to get a jump start on it. I started working on the new series with issue #5. Scott Peterson was the new editor, and things continued along just fine.

Somewhere during the run, they stopped producing two new 10-page comic stories for each issue. It then became the standard to do just one new comic and then reprint an old one to fill the second spot. Both Looney Tunes and Scooby-Doo, Where Are You? started doing this around the same time. I don't fault them for this as I understand the economics of it, but it was now less work for the creative talent who produced the stuff. 

Some years later, they stopped publishing monthly and went to a bi-monthly schedule for both series. As a creative, this was not good news as it meant less work. They rotated each issue's art team so everyone would get some work. I like that they did that, but we were now down to only 6 issues per year instead of 12.

Then we got the Scooby-Doo Team-Up comics... like throwing baloney at the wall to see what would stick, they teamed Scooby up with anyone and everyone whether it made sense or not! Scooby-Doo and Batman made the most sense and would please a lot of fans. They should have done it years before, but they weren't allowed to. Don't ask. All this fun lasted several years, but even those got played out. The Scooby-Doo/Batman comics ended last year. At least, it kept the creative talent working though.

Looney Tunes disappeared in late fall of '24, and then in early 2025, Scooby-Doo, Where Are You? mysteriously fell off the schedule. Since they were both bi-monthly books, people didn't notice right away. However, when eagle-eyed fans didn't see any new Scooby comic solicitations for the month of April, people started putting two and two together. 

The mystery continues... 

Right now, the only thing DC has coming out for Scooby-Doo is the complete series omnibus for Scooby Apocalypse. It comes out in September.

Currently, there are NO new publishing plans for Scooby-Doo material anywhere. I mean anywhere. I was initially told this by WB in 2019 (I've still got the email) and I've inquired at several places recently, and it's still in the same limbo.

Did Scooby-Doo fall out of favor with kids? I don't know that either. 

Kids don't read monthly comics and they prefer graphic novel formats. That's if they even read to begin with... which is another matter. The Scooby/Looney Tunes comic readers I've met were mostly older readers who grew up with it. 

Well, we still have the animated stuff! Oh, wait... 

Yep, it wasn't good news when they stopped production of the Direct-to-DVD movies for both Scooby-Doo and Tom & Jerry a few years ago. They had been reliable mainstays and were great as a branding tool in keeping the characters in the public eye. Sadly, most of the people I knew who worked on them are still looking for new work as the animation industry sits spinning in turmoil.

Currently, the pulling of content from the streaming services is also concerning... It makes you wonder what is going on? It certainly makes you happy if you bought it all on DVD and still have them! Physical media may be making a comeback!

My line of thinking at this point is that the suits at WB, or the head person I won't name, doesn't seem to care much about this material in general. I would think it's a license to print money, but what do I know. It's gotten to the point where I could honestly see WB selling off both Scooby-Doo and Looney Tunes outright to some other studio. 

In terms of comics, could Dynamite Comics get the Scooby or Looney Tunes licenses? It would make sense that they would get first dibs as they are the only ones doing some Hanna-Barbera related stuff currently. I don't see anyone else picking it up... and don't get me started on the non-existent page rates that artists are getting either, which is another whole post I could do!

One more point I'd like to make, as a creative, is this: Could DC have possibly cancelled the comics due to the horrendous approval times that may be involved these days? I've been complaining about this for the past year and how it's bad everywhere. Even working months out ahead of schedule, I wonder if DC's editors ran into approvals that just sat in limbo at WB? I don't know, but it never used to be like this. This is the main concern I have for all aspects of this industry and freelancers right now!

Any thoughts, or if someone else hears something, let me know! 

 

LOONEY TUNES #219 Cover Cover

I did this Looney Tunes cover a several months ago. I just got five comp copies from DC Comics the other day so I guess it will be in stores this week.

I read the story and it seemed to me that since the Road Runner and Coyote don't get many covers that it might be better to draw an iconic image of them instead of drawing an image from some situation that happens in the actual script. I did these four tight thumbnails and on second look they are pretty damn solid in terms of selling the concepts in a small scale. They are really completely readable, which sometimes thumbnails aren't. They hit all the right notes from the abstract desert setting, the signs the Coyote holds, and to the backfiring traps. I used a 40% Warm Gray marker to do some light tones to make them pop. They were done on 8.5 x 11 paper. I have the grids on the page already set up to comic specs so I can print out the grids easily to work faster.

I then did a rough, which looks a lot like this one, on 11 x17 paper and sent it in for final penciled approval. Then I did the final art on DC art board and scanned it. I added the word balloon and text on the Coyote's sign after the fact digitally for my blog as my original thumbnail had it but as you can see from the final printed cover they didn't use the "Meep! Meep!"

And then the final color file. I don't know who did it but I like the warm tones to it. They missed coloring the little patch of grass on the side above my name though. Once it's out of my hands I normally have no control. Anyway, it came out cool and the Interior story drawn by Robert Pope came out superb.